Al meals. In comparison with 2016, in 2019, individuals much more often bought Haloxyfop Cancer organic fruits, vegetables, meat and meat goods. This was also accurate for organic food in the categories of non-alcoholic beverages and delicatessen. As for buying frequency, we are able to say that, in 2019, theAgriculture 2021, 11,13 ofrespondents purchased organic food far more regularly than in 2016 in all of the relevant categories. It can be further evident that, in 2016, girls most often purchased organic food for much less than EUR 20 and, frequently, males did not obtain any organic food at all. The 2019 final results show that each males and girls mostly bought organic meals for about EUR 20. In 2016, younger respondents didn’t obtain organic food or spent less than EUR 20 on it. Older respondents spent a maximum of EUR 40 on organic meals. In 2019, younger respondents beneath 30 years of age did not get organic meals or spent less than EUR 40 on it. Additionally, it really is evident that, using the improve within the age in the respondent, the amount spent on organic food also grew, in 2019. The study final results also show a correlation in between household income and quantity spent on organic food. The 2016 outcomes show that respondents with an income of significantly less than EUR 1600 did not ordinarily invest in organic food or spent less than EUR 20 on it. Larger earnings households spent much more on organic meals. The 2019 benefits indicate that, using the boost in the income, the quantity spent on organic meals also grew. The research final results also show that the main target groups for organic meals products had been females, older respondents and customers using the highest household income. Implications for practice: Maintaining in thoughts the results of this analysis study, we recommend that organic producers and Myristoleic acid supplier retailers segment and target their customers meticulously, bearing in mind the modifications in customers’ attitudes. Furthermore, it is actually essential to come up with strategically oriented marketing campaigns (preferably in retail outlets) exactly where communication with the shoppers should be continuous and focused on a chosen target group. Also, we believe that the campaign within schools focused on organic production and backed by the government could have a long-term influence around the Czech industry, enhancing the ongoing insufficiency of organic meals promotion identified by this investigation study. Limitations in the study study and future focus: The main limitation of this study is, as an example, the fact that the authors abstract the division of buying behavior connected to organic agricultural merchandise for altruistic causes, such as, as an example, Pila et al. [9]. This r division is yet a further exciting aspect primarily for building distinct advertising and marketing campaigns, that are not, however, the topic of this short article and could be suitable for any marketing study, for example, for label coordinators. The authors of this short article are willing to cooperate on such research using the respective stakeholders. Yet another limitation of this study is as a result of COVID-19 pandemic. On the other hand, the authors also see this as an chance, considering that future investigation connected to this topic, planned to begin in 2021, would hopefully show the impact of COVID 19 pandemic on respondents’ opinions, because it is clearly predictable that not just folks in the Czech Republic have already been strongly focused on their health and have been looking for signifies to enhance it. Organic food may have been one particular of the approaches to do so.Author Contributions: This article was written by european experts in economics and agricu.